I’m going more for this…

And not so much this…

Unless someone has a trainer they can send over to get my legs into shape!

We’ve recently added Rockmount Western Shirts to our online catalog. As one of the oldest western snap shirt makers in the world, we are very excited to offer these vintage inspired western shirts. Rockmount Ranch Wear shirts have everything a western shirt should have. From the western yokes to the smile pockets to the exquisite western embroidery, every detail is authentically western.

Whether it’s for competition or for a night out, Rockmount represents some of the highest fashion and unique looks in the western wear industry. The iconic looks can be seen on some of today’s biggest stars and are especially popular with many red dirt and rock and roll musicians.

Founded and Headquartered in Denver, Colorado’s LODO district, Rockmount’s story is one that is truly American with a tradition and commitment to American production and design that continues to this day. Rockmount is one of the last brands that is truly merging classic American style with today’s hottest fashion trends. Click an image below for more information or to buy a unique Rockmount shirt today:

Rockmount Coupon: As a bonus to our blog readers, we’re offering 10% off these new Rockmount shirts until 04/23/2010. Simply enter coupon code ‘rockmount10‘ at checkout to claim this discount.

Women's Cognac Vintage Lizard Overlay

Men's Distressed Goat with Bone Lizard Inlay

We are proud to have recently added Corral Boots to our online store. As our selection of cowboy boots online continues to grow, Corral Boots offers incredible stylish boots for the vintage minded. Exquisite inlays and exotic skins and leathers combine to make Corral Boots some of the most unique boots on the market today. They are perfect for both the every day boot wearer and anyone wanting to add some vintage western flair to their wardrobe. We currently have 10 women’s and 3 men’s styles to choose from and hope to be adding more in the future based on the response of the initial selection.

As a bonus, our blog readers can grab some Corral Boots this week for 20% off. Just enter coupon code blog050609 at checkout (Coupon Expires 05/13/2009). Combined with our free returns on all footwear promotion, this is a great chance to try out these truly special boots.

As our product offering online continues to grow, we’ll be adding more and more items from some of the top brands in western wear. This spring we have brought in a nice selection of men’s and women’s shirts from Ariat. Ariat western apparel is known for combining classic styling with great up to date colors and patterns. They have a great balance of function and form. These are shirts that can be worn anywhere any time, from the boardroom to the arena. Ariat’s performance technology fabrics allow for a great range of motion as well as breathability to keep you cool when the competition heats up.

Our initial men’s Ariat shirt offering is a comprehensive mix of long sleeve casual button downs and western snap shirts. There are stripes, solids, and a few patterns, all in great spring colors. From $39.97 to $49.97, the men’s Ariat shirt collection represents a great fashion value in western wear.

We’ve just begun to add women’s Ariat shirts and 6 styles are currently offered online. 2 popular “burnout” t-shirts and and nice camisole are great tops for layering. In addition to teh retro styled snap shirt shown above, there are also two hoodies with embroidered roses that are perfect for those spring and fall days that can be a little unpredictable temperature wise. I went ahead and included all of the women’s tops currently online as thumbnails below. Click the images to get a better look:

To top it off, we’re offering 10% off Ariat shirts for one week exclusively to our blog readers. To redeem this offer simply add one or more of our new ariat shirts to your shopping cart and enter the coupon code blog0429 at checkout. Coupon expires 05/06/2009.

There are a lot of great new looks this fall for Levi’s® jeans, and the focus is mainly on the slimmer, cleaner look that has become popular in the denim world. Also in line with today’s modern look, many of the finishes feature a darker and cleaner look as well. Not as much damage and even a little less in the way of fades. The raw denim look is in and many of our new finishes reflect that trend. So, first up we have:

Levi’s ® 514 ™ Slim Straight Jeans

The 514™ jean from Levi’s® is becoming one of their most popular fits outside of the 501®. While not as slim as the 511™ Skinny jean (see below), the straight leg jean gives a clean and sophisticated look without any bag or sag. A very modern look and one that proves to be very popular this fall.

Levi’s ® 511 ™ Skinny Jeans

The Levi’s® 511™ Skinny Jeans are the most fashion forward jeans in our new Red Tab line. The skinny leg and 14 3/4″ leg opening provides a very slim line and tight fit. The soft rigid finish (pictured on right) is great for someone wanting the ultimate clean raw look, without the rough feel of rigid denim.

Levi’s ® 512 ™ Slim Fit Jeans

The 512™ is also a slim fit jean. It’s not as skinny as the 511™, but, unlike the 514™, it has a tapered leg. This is a good jean for someone who wants to go slim, but isn’t ready to make the full jump to the 511™ or just doesn’t feel like they can pull off a skinny jean. The clean rinse (left) and vintage medium (right) finishes provide a good choice between the modern clean and dark look and a more classic vintage look.

Levi’s ® 539 ™ Men’s Vintage Straight ECO Jean

Go green and look good. The Levi’s® ECO jean has gotten a lot of attention from environmentally conscious bloggers and press. And judging from my recent trip to market, which dedicated a lot of floor space to green merchandise, this is not just a trend. Many love the quality and feel of organic cotton and the recycled denim fabrications let you know you’re doing your part to limit waste. And with the stylish vintage fit and the modern look of the clean and dark shadow finish, you certainly aren’t sacrificing any style for a good cause.

Levi’s ® 549 ™ Low Loose Jeans

If you like the fit of the 569™, but want a low rise jean, the 549™ Low Loose jean is perfect for you. The rigid broken finish is a great new finish for fall as well. It has the look of well worn raw denim. Urban. Casual. Modern. We expect big things from this jean this fall.

Levi’s ® 557 ™ Relaxed Boot Cut Jeans

Finally, a relaxed fit boot cut jean from Levi’s®. This has been long overdue in our opinion, and Levi’s® did not disappoint with the 557™. Sitting on the hip with a relaxed seat and thigh, it is comfortable, casual, and stylish all at the same time, while still fitting over your favorite pair of cowboy boots. The freebird finish is a great universal finish that is a medium cast denim with sanding and whiskers. You can now relax and wear boots with your Levi’s®.

This week only: Get 10% OFF any of these new Levi’s® jeans
For a limited time, you can save 10% off any of the Levi’s® Jeans featured in this post. Just enter the coupon code newlevis09 at checkout. Coupon expires 9/16/2008. Feel free to share with your friends.

In addition to the cool tops above, we’ve also got a couple of different styles of Lucky Brand jeans for the ladies. I guess I could give you a peek at the jeans as well, since you’ve been nice enough to pay us a visit.

Check back often…it’s the best way to know what’s new!!

I was reading an article at the doctor’s office a while back in some news magazine – an old issue of Newsweek I think. The interview was on George Clooney and it described him walking into the interview in a pair of well worn jeans and a t-shirt. Today I was reading in the July issue of Elle about Matthew Goode (an amazingly hot British actor – if you are not familiar with him you should be!) and it also described him arriving at the interview in a pair of well worn jeans – Levi’s® to be exact. This is a trend that I see all the time. It is just such a classic, timeless, sexy look – well worn jeans and a simple white, black or grey shirt. We see leading men all over Hollywood and beyond donning the look.

When did it all start? This classically sexy look? James Dean? He was the original bad boy in dusty, faded jeans and a white tee. The 80s brought us John Travolta in Urban Cowboy in his tight fitting dark washed jeans. The rappers in the 90s made baggy jeans with a bit of boxer top showing a staple in all magazines. Whatever decade it is, whatever style you lean towards – a pair of great fitting jeans and a simple tee shirt seems to always work as a classic go to look.

The site just added a special Levi’s® closeout 505® jean for just $29.97. I think it’s a great example of what I’m talking about. The fit is as classic as it gets: more or less a 501® with a zipper. The finish looks like this has been your favorite jean for years.

The button-down western shirts all have a vintage feel to them with retro plaids and prints. They’re all 100% cotton and they all have the classic snaps that really make a western shirt western. Here’s a few examples:

The t-shirts are all 100% cotton with screen printed graphics and an athletic fit, for a closer, slimmer feel. The graphics put these shirts right in step with the current trends in fashion t-shirts. Here’s a couple of examples:

Check out these and other Wrangler shirts at the online store. For an additional $5 off when you order a Rock 47 by Wrangler shirt, just enter the coupon code rock47blog at checkout. Coupon valid through July 21, 2008, purchase of Rock 47 shirt required to receive discount.

And as a bonus, we’ve expanded our current Lucky Jeans coupon to include these jeans. So, for an additional $10 off, just enter the coupon code lucky10off during checkout. Coupon expires July 18, 2008.